ATE Cairns 2014 Case Study

ATE Cairns 2014

cairns-ate-2104-5It was the catering gig to end all gigs …

… the brief; to showcase the very best of Australian food and drink, and leave a discerning, influential audience of global tourism professionals in no doubt that this country offers the best produce and dining in the world.

Welcome to Restaurant Australia, the finale of Australia’s premier tourism industry event – Australian Tourism Exchange 2014 (ATE14) and the launchpad for Tourism Australia’s (TA) new global Restaurant Australia promotional campaign.


The company entrusted with this challenge was Tropical Catering & Events and, due to a drawn-out tender process, they had just five weeks to make it happen. That the TCE team not only made it happen, but smashed every KPI and produced the most highly rated event catering in ATE’s 35-year history is nothing short of astonishing.

After taking the brief from organiser Belle-Laide Events (BLE), TCE immediately began researching Australia’s producers, providores and winemakers. Never settling for anything but the finest, they brought together more than a menu. This was an epicurean experience. An educational journey through the gastronomic highlights of Australia for no less than 1,700 guests from the world tourism stage. And all at a two-hour cocktail event.


Top-line stats include: 200 staff, 600 hours of kitchen labour, 3000 oysters, 340kg of prawns, 90kg of yellow fin tuna, 60kg of Tasmanian salmon, 75kg of cheese, 7900 desert canapés, 848 bottles of wine and 2592 bottles of beer.

As Tourism Australia’s biggest international trade event and the largest of its kind in the Southern Hemisphere, ATE.’s importance to Australia’s $107bn tourism industry can’t be overstated. That those lucky enough to enjoy a taste of Restaurant Australia’s painstakingly curated menu rated the event so highly suggests that the impact of Tropical Catering & Event’s incredible achievement will be far-reaching.

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